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Designer Spotlight

Behind the Scenes With Vanina


Where From: 
Where Based: 
Recycled Materials, Social Change, Caprice

Vanina's mission is to use fashion as a tool for social and environmental change. By proposing creative alternatives to the dynamics of the industry, we aim to positively influence and actively take part in community development projects, while raising awareness about latent issues of our contemporary society.’ Vanina is a ‘responsibly capricious’ brand that explores the synergy between fashion and sustainability through glamorous and audacious design concepts while promoting local craftsmanship and industry. Vanina was created in Beirut in 2007, by childhood friends Tatiana Fayad and Joanne Hayek. The unconventional business model of the brand, which started as a hobby in the girls’ bedrooms, has grown into becoming an internationally distributed label, present today across five continents. It is with pride that the designers affirm they will continue to create, source and produce all the Vanina pieces in their local workshops in Beirut.