Samira Morcos, YIH

YIH, “Yes It’s Her”, is a whimsical approach to design by Samira Morcos.  A former children’s art teacher, Samira incorporates a variety of passions and a “careless flow of creativity” into her designs. Inspired by the “freedom and freshness” of young minds, her collections embody the playfulness and keen attention to detail of youth.  And, not to mention, she is the mother of womenswear designer, Rayya Morcos, who is kindly modeling for us here!

( photo credit: Hala A.Malak )