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Designer Spotlight

200grs Designer Collection


Where From: 
Where Based: 
Wood, architecture, meaningful interaction with design

200Grs, a collaboration between Rana Haddad and Pascal Hachem, was born out of the idea of using wood off-fall to produce a series of objects. The pieces are presented as part in parcel of an artistic collaboration as well as the results of long theoretical discourse dealing with the “objets trouvés “. 200Grs. deals with notions of scale, genuineness, as well as human/machine collaboration in order to produce unique pieces serving a multitude of miscellaneous functions. These notions, along with a calculated balance of handwork and reliance on machinery, produced objects with an inherent sense of authenticity that is fully explored once the pieces reach their end users.  Haddad and Hachem are also dedicated to promoting local artisans who increasingly find themselves at risk of losing their businesses due to globalization.

Pascal Hachem (b. 1979) based in Beirut, he is a product designer since 2003, winning awards in different competitions like Bang & Olufsen and Continous Connection Design 21.  Hachem co-founded PSlab with Rana Haddad in 2003, and he was the Creative Director since 2006 to 2012 with number of different Awards in product design such as “International Forum of Design” (IF), “Red Dot Award” from Germany and “Good design” from USA.

Given Beirut’s volatile social and political situation, he felt the need to venture beyond the shelter of his school of interior design and confront the reality of the city’s state of affairs. He is inspired by aspects of everyday life in the city, which tend to contextualize his way of thinking so that they influence his work in an unconscious way that he cannot escape. He does not impose any set of rules upon himself, but rather is prompted by nothing but a single impressionable moment, to produce. As a result, he has a varied catalogue of work using various mediums, including his own body and elements and forms of everyday life. Two galleries, now represent him Selma Feriani Gallery in London and Federica Schiavo Gallery in Rome. The last two prizes were the Gold Medal in “Jeux De La Francophonie, Nice 2013” and the “Boghossian prize, Brussels 2012”.
And in 2012 his first monograph was published, which presents an in-depth look through images and text at his numerous installations, performance pieces and public interventions and now distributed by Idea Books in The Netherlands.  He currently teaches at the American University of Beirut, AUB, and the Lebanese American University, LAU.

Rana Haddad co-founded dblu, a design and architecture practice-workshop in 1997. In parallel to all assigned projects within the practice, dblu started as a research workshop with the aim of questioning the ability of objects and places to become means of political expression in post 1990 Beirut. With an interest in the city and an aspiration to bridge the academic field with this entity through the use of daily findings and oral history, Rana’s activities developed in the educational domain by the co-founding of the ‘atelier de recherche’ at the Académie Libanaise des Beaux-Arts in 1997. Also, and stemming from a keen interest in installations as objects of political, social and urban statements, dblu produced several installations and performances in Beirut, Mantes la Jolie, Bern, Geneva and Algiers and collaborated with various NGO.

Rana Haddad, a graduate of the Architecture Association School of Architecture, London, acquired the RIBA part II in 1995, works and lives in Beirut. She is presently an Assistant Professor at the American University of Beirut, AUB, department of architecture and design.